CEO Travis Brasher of Travis Mathew

Travis Brasher CEO of Travis Mathew retraces his journey and shares some of his most memorable insights into launching one of the most successful golf lifestyle apparel brands ever.  On this episode of the Brevity Code Travis and I talk about the sleeping giant of a business that lifestyle golf apparel was waiting to become. We talk about how Travis Mathew was ultimately successful by applying a fresh design and marketing perspective to an old establishment such as golf. We’ll hear how a few key players fell into place and how a little luck and a lot of great business intuition turned the golf industry on it’s head. It wasn’t always pretty. Travis also shares some of the missteps and hard learned lessons learned along the way. We talk about the fortunate signing of Bubba Watson and what that meant for the brand after his Masters win. Brasher talks about the eventual sale to Callaway (for $125M) and what the brand has in store for its ever growing base of fans! Lastly, Travis shares a funny story about getting soundly beaten in a tournament by a very young and small, Tiger Woods. That and so much more on the Brevity Code!