The intersection of creativity and commerce

Shaheen Sadeghi, former President of Quiksilver shares with us why he left a perfectly great job running a $2Billion dollar brand to open a new, unproven retail shopping concept less than a mile from one of the most dominant and premiere malls in America.  Having no prior experience, he transformed, literally a dirt lot 25 years ago into a visionary cultural retail experience that maintains it's relevance to this day.  Shaheen explains why he took such a heroic leap!

With his forward thinking, retail spaces The LAB // The Camp // The Packing House // Shaheen shares with us the thinking and considerations behind each new success and explains his creative process. We talk about the current state of the retail environment. He tells a great story about why he calls Forever 21 "50,000 sq ft of JUNK" .  We talk about why he thinks "All kids are cool" and what this youth generation really wants. And he gives us some idea of where all of this is heading.